BCG BrightHouse
BCG BrightHouse
Strategist · Boston Consulting Group · Oct 2026–Present
The purpose and brand consultancy within BCG, learning how to successfully cultivate a brand's purpose.
Now
Visit BCG BrightHouse ↗
Jeremy Patzelt, brand strategist
Jeremy Patzelt
BCG BrightHouse
Jeremy
PatzeltBrand Strategist
PatzeltBrand Strategist
I'm a Strategist at BCG BrightHouse, discovering purpose and new heights for industry leading brands.
Experience
The places I've been and the work I've done!
Red Bull
Red Bull
Student Marketeer · Aug 2024–Sept 2026
Raised brand awareness and engagement across Atlanta and the greater South Eastern United States.
Brand ambassador
View full case study ↗
NCR Voyix
NCR Voyix
Marketing Operations Specialist · May–Aug 2024
Optimized landing pages and SEO to lift conversions and traffic, and built a company-wide marketing resource portal.
SEO
View full case study ↗
Connexio
Connexio
Founder · Sep 2024–May 2026
Developing the brand of an early-stage venture More coming soon.
Brand Building
More coming soon
Mush Rush
Mush Rush
Brand Strategist · Apr 2024–May 2026
Built a customer profile of health-conscious consumers, and secured a product placement in a nationally premiered feature film.
Film
View full case study ↗
Green Pond Capital
Green Pond Capital
Financial Analyst · Feb–Aug 2023
Managed a diversified options portfolio by executively executed trades based on ongoing market trends.
Option trading
View full case study ↗
Abercrombie & Fitch
Abercrombie & Fitch
Marketing Specialist · Summer 2022
Developed a Gen Z campaign with four tailored initiatives, backed by market research with a team of seven.
4Gen Z initiatives
View full case study ↗
Emory Experiences
A Glimps into my time at Emory.
Education
Emory University
Goizueta Business School · Atlanta, GA
- Degree
- Bachelor of Business Administration
- Field of study
- Strategy & Management Consulting
- Graduated
- May 2026
3.74Cumulative GPA
out of 4.00
out of 4.00
Relevant courses
Strategic ManagementMarketing ManagementFinancial EconomicsCorporate FinanceNegotiations
Involvement
Director of Career Development & Client Engagement
Aug 2023 – May 2026
- Designed a talent development system that lifted job placements 20%
- Managed 8 Fortune 500 relationships
- Sourced NCR Voyix through an RFP, creating 3 semesters of work for 10+ analysts
- Built the MushRush strategy that led to an extended internship
Director of Membership, Emory Entrepreneurship & Venture Management
Feb 2024 – May 2026
- Secured 5 corporate sponsorships for the HackATL hackathon with 500+ students
- Organized 10+ speaker workshops
- Reached 40+ alumni and entrepreneurs, building engagement for 80+ members
Teacher’s Assistant, Business Communications Strategy
Aug 2024 – May 2026
- Led weekly sessions on public speaking, business writing and storytelling
- Mentored a team of 6 on a transformation strategy for a global logistics provider’s app
By the numbers
Hover or tap a card to see the story behind each result.
What I can do
for you
As a strategist, I help bring creative ideas to life through unique brand engagements and experiences!
01
Strategy and consulting
- 1Market and competitor analysis
- 2Customer profiling and research
- 3Structured problem solving
- 4Insight-driven recommendations
02
Brand and marketing
- 1Brand strategy and positioning
- 2Campaign development
- 3Brand activation
- 4Retail expansion strategy
03
Digital and SEO
- 1Landing page optimization
- 2SEO techniques
- 3Internal resource page development
05 Toolkit
The tools I use every day.
Apps that me navigate through my day
- FiFigmaUX/UI design and prototyping
- FrFramerWeb design and development
- DW Dream Weaver Interactive coding platform
- MsMicrosoft SuiteDaily workflows
- ClClaudeAI Companion
- SlSlackCommunications
Beyond
the resume
What I'm into when I'm not working on a deck.
Jeremy – StrategistOff the clock
More to methan thesuit & deck
⚽Soccer ✈️Travel ⛷️Skiing 🍜Cooking
About
Strategy by day.
Strategy by day.
Life the rest.
I like building brands people connect with, and I think the best ideas come from being curious about everything else too.
3Continents exploredAfrica, Asia and Europe, with more on the list.
8Things I'm intoFrom Formula 1 to Korean cooking.
1Capybara befriendedHighlight of the year, no notes.
Snapshots
Moments that
Moments that
tell stories
Emory
Graduation season
BBAClass of 2026
Desert sunset
Chasing the last light
TravelAdventure
New friend
He was very calm about it
AnimalsSoccer wall
Off the clock
What I'm
What I'm
into
⚽
Soccer
Chelsea FC, ATL Utd
🏀
Basketball
New York Knicks
🎾
Tennis
French and US Open
⛷️
Skiing
MA Berkshires
🏎️
Formula 1
Ferrari / Lewis Hamilton
✈️
Traveling
Africa, Asia, Europe
👔
Fashion
Thrifting and street wear
🍜
Cooking
Korean
Where have you worked?
BCG BrightHouse, Red Bull, Mush Rush, NCR Voyix, Green Pond Capital Management, and Abercrombie & Fitch, plus my own venture, Connexio.
What kind of work do you enjoy most?
Work that starts with understanding customers and ends with a measurable and most importantly meaningful result.
Which tools do you use?
Figma, Framer, and Slack, for design, prototyping, testing, and collaboration.
How can I reach you?
LinkedIn is the fastest way. You can also find me on at my email: Jeremy.patzelt@gmail.com.
Let's graba coffee
Happy to talk strategy, brands, soccer or travel plans.